Godsells is a range of handmade cheeses, made using the milk from cows on their farm in Leonard Stanley. A full brand overhaul set out to give the new packaging a better sense of the product’s provenance, as well as the farm’s heritage and artisan ethos. The new design also helps better communicate the variety cheeses for consumers into their four main categories – mature, traditional, flavours and modern – through colour coding and clearer product identification. Finally, a reverse label was created so that the client can now overprint individual product information, without impacting the print quality of the front label or cluttering its design.