Beau’s Bakehouse is a much-loved Gloucestershire bakery, creating cakes and other bakes for local shops and delis. Our aim was to give the brand and packaging more of an artisan feel, reflecting products which are all handmade in small batches and use locally sourced ingredients. The design also makes Beau’s name more clearly recognisable – a tribute to the owner’s grandmother who had a cake kitchen in New Zealand in 1920. With so many variants in the range, a simple two-sided tag solution was developed for the packaging. Since its relaunch, sales have increased by 25%, while new biscuit packaging for three new flavours have been added.