The Baiting House Collection is a range of public houses in Hereford and Worcestershire. We were originally asked to create a brand identity for ‘The Baiting House’ as part of the overall refurbishment and update of the building. The new identity, which was rolled out across signage, print and online combines contemporary typography with more traditional elements linked to its heritage and help create a gusto pub feel. Following its launch, we were then briefed on two more projects. one for its lodges and the other for a sister pub called ‘The Admiral Rodney’ at Berrow Green.

The Lodges identity has links to The Baiting House, through its colourways and typography. The settled leaves on the logo subtly reflect the countryside that they reside in. The Admiral Rodney brand identity we created evokes a strong naval influence without looking dated. The ship graphic combined with the logotype and colourways creates a unique solution to the brief.