fitbakes logo

Fitbakes is an exciting range of healthy cakes originating from Cheltenham. Following the success of our initial rebrand, the original recipe had slightly changed to allow for the cakes to be sold in a more ambient environment. A second phase of the brand development saw the packaging move away from the tub and sleeve into a flow wrap. Retaining the client’s values of naturalness, health and fitness, new super realistic illustrations were introduced to the packaging to appeal to ‘on-the-go’ consumers. Such has been the success of the products, which are now listed in many key supermarkets and online, that we are helping expand the brand into new product areas.

Branding, Packaging, Print
fitbakes packaging
fitbakes packaging
fitbakes packaging
fitbakes packaging
fitbakes packaging

“Hills Design completely transformed Fitbakes branding and packaging. It took us from an amateur kitchen table product to the shelves of Selfridges and Co-op. David and Anne are brilliant, I absolutely recommend them.”

Ella Rauen-Prestes