Fitbakes are an exciting new range of healthy cakes handmade in the Cotswolds. New to the market, the branding and packaging needed to get across the client’s values of naturalness, health and fitness, while still making it clear to consumers what the product was about. The use of illustration and differentiating colour variants has made these appealing and easy to grab on the go, with packaging that still shows off the wholesome cakes.

Branding, Packaging, Print

“Hills Design completely transformed Fitbakes branding and packaging. It took us from an amateur kitchen table product to the shelves of Selfridges and Co-op. David and Anne are brilliant, I absolutely recommend them.”

Ella Rauen-Prestes

© Hills Design 2021