East Glos Club is Gloucestershire’s premier tennis club. Dissatisfied with an old-fashioned look, we were chosen to redesign their brand image and create a fresh and unique identity that would appeal to a new generation of players. We wanted the logo to be vibrant and sporty, so we created a unique symbol for the club’s initials that also represented a tennis racket, a moving squash ball and a hockey stick; the three sports played at the club.


“Hills Design quickly understood our business culture and aspirations. They accurately interpreted our brief and delivered creative results which exceeded our expectations. We would have no hesitation in recommending them.”

Val Dickenson

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