We’ve just rebranded Cheltenham based independent accountancy and tax firm, Paish Tooth. Having won the pitch, our role was simple; to take an established company and deliver a design that would reflect the professional and unique services on offer.
The logo merges the letters P and T in the name to create a unique looking symbol, while the use of a lowercase font helps reflect the friendly and approachable nature of the practice. The colours combine a corporate grey with a vibrant green for standout and allows the logo to work across two background colours.
The new identity has been applied to stationery, folder, signage and will soon roll-out to a new website and advertising.
Companies often fail to realise the benefits of investing in new design, but as is the case here, the rewards are evident. Not just with potential new clients, but throughout the whole business.