We were recently approached by Gloucestershire-based sports coaching company, Isporta, who wanted to completely reinvent their online presence. Our brief was to work with their existing logo and create a website that would reflect the fun and vibrant nature of their work and help them to stand out from the competition.
We decided on an overall theme of “school days” for the design - a subject that would engage both parents and their children. Making the most of the strong corporate colours, we used the main panel of the site as a chalkboard to add an interactive element to each page. The types of illustrations we chose and the playful copy we wrote for them all worked together to amplify this overall theme. The design created has also been flexible to work across the marketing material we have since produced. At a time when standing out online is so important, the website provides a unique and enjoyable experience to every visitor.