The Cotswold Farmer is an exciting new brand from the company, Simple Suppers, who produce award winning meats and ready meals for retail and catering. Our strategic overview of their branding and packaging resulted in a new name and direction for their range of meats. The logo uses a light-hearted illustration and rough, earthy typography to reflect the jovial personality of the owner and capture the essence of the company. The new packaging and use of colour showcase the premium nature of the products and allow the brand the opportunity for further development.
Hills Design set about a very difficult brief with great enthusiasm despite only having a small budget. It was felt that our design was looking dated and did not tell the story behind the company. Every step was carefully thought through and we are really happy with the results.