Procordia is one of Sweden’s leading food and drink companies, with household brands including Felix, BOB and Önos. Having successfully redesigned sauces under the Felix brand, we were approached to develop the logo and packaging for a new Italian range, Pasta Bennini. Through close up photography and a hand drawn logo, the brand was both appealing and contemporary. We also created fun cartoon characters for krams under the BOB brand, to help target a younger audience. This work led to a range of juices, nectars and soppa’s also being redesigned.
Brand identity, packaging, photography