Kitchen Garden has been making great tasting jams, chutneys and marmalades since 1989. Having successfully worked with them on an earlier project, we were chosen to re-design their brand and entire range of products. Using a quirky, hand drawn type and modernising the existing image of a leaf, we maintained a link to their proud heritage, whilst giving the logo a more artisan feel. Bespoke imagery and colour coding gave individuality to each product type.
Brand identity, packaging, promotional and marketing material
Wolfy’s Porridge Pots is an exciting new product from Kitchen Garden Ltd. We created the branding and packaging to help launch these 'on-the-go' pots into a fiercely competitive market. The design is compelling and playful, giving the product a unique look on shelf, but also allowing the brand as a whole to develop a personality within the market. Since launch, First Great Western trains, Waitrose and Whole Foods Market, have taken on the products.