Forest Leisure is a group of five sport and leisure facilities in the Forest of Dean. Having been approached by the District Council, our brief was to create an identity that would both unify the centres and make them more appealing. The combination of an oak leaf and a sports figure inspired the logo, blending the two to create a unique symbol for the five centres. In this way, the new identity became relevant to the area and sporting activities in general. The centres have experienced a significant increase in membership since the launch.
Brand identity, membership cards, brochure, signage