With the cold weather setting in, it made a welcome change to be working on the brand identity, stationery and website for new clothing company, Salted. The fashion design company produce classic quality clothing for hot climates which embrace elegance and simplicity.
Salted is officially launching in South Africa, but it will soon be making its way over to the UK as the weather improves so watch this space!
The logo we created uses an informal hand drawn script to suggest the relaxed feel and style of the clothing, while the use of neutral colours helps convey a simple, clean look which reflects the clothing.
The business card uses the logo reversed out of a dark warm grey and is positioned in the bottom right of the card to create a more contemporary, unusual and less traditional feel.The holding web page meanwhile, uses a clean white background combined with the corporate colours to create a minimalist feel. A carousel of images display the beach vibe and subtly hint towards the soon-to-be-unveiled collection. The site is made fully responsive and importantly tied closely to all its social media channels.